Main Task: Profiling Your Audience

Theo, 17, loves rap and hip hop music, he's also into music production as well. Him and his friends conversate and impersonate their rap idols. Theo is a passionate fan to rap and hip hop music which he has been listening to since he was 9 years old.


He goes to concerts whenever his rap idols feature in them over his college term holidays. He is in his first year of college and has music as one of his AS levels so he can persue his knowledge about music further. Theo is keen on how to create the instrumentals that he hears from hip hop music so he too in the future can get into the producing career and work his way up to be able to create beats for his idols. Theo also checks rap artist's twitter page's and 'Formspring' accounts in his own time to learn more about them, as he looks up to rappers as his heros.


Theo usually buys his favourite rapper's album on their release date and sends positive comments about the album on their twitter page. Theo listens to music from rappers such as Drake, Lil Wayne, Tyler the Creator, Eminem etc... Theo always keeps his iPod Touch, stacked with rap, hip hop and also beats/instrumentals, on him so he has access to listen to it whenever he wants on his prized possession 'Dre Beats' headphones.



He wears similar clothing to his favourite rappers such as having on expensive Adidas trainers, a black Nike bodywamer and black jeans with the Supreme hat. Though a huge hip hop music fan, he loves his movies, handheld gaming and cooking.




Theo is a great example of the perfect reader of our music magazine; he's young, loves his hip hop music and looks up to rap artists. Theo is the type of fan that we venture to find when our music mag is released in the near future.