Main Task: Case Study of a Publishing House

The Publishing house magazine company I am going to use to analyse is MusicMags. MusicMags is a publishing house that specifies on different areas of the music genre so it’s good for people who are looking for certain things within musical aspects of the music industry whether its to do with specific instruments or based on the general genre of a certain music magazine.

This MusicMags publishes different company magazines because it can relate to what their based on, popular companies such as ‘Billboard’, ‘Sound on Sound’, plus other not as popular companies but ones that can relate to the what this publishing house is based on such as ‘Jazz Times’, ‘Drum!’ and ‘Music Connection’. These companies produce magazines that are all similar to each other and that can represent the MusicMags Company all together which they could make a lot of money from.


From the company MusicMags the other companies magazines that they publish gives the audience a variation of different types of genres to chose from and different areas in music to look into, e.g. An older audience, middle age, with an experience in guitars would look into buying ‘Guitar’ , ‘Music Connections’ or ‘Bass Player’ because those magazines specify in the guitar area for older people whereas magazines such as ‘Guitar Player’ or ‘Revolver’ are targeted at the younger audiences who are interested in that certain type of musical instrument. Other guitar magazines teach people how to use them and learn the functions of them rather than read about things to do with it, ‘acoustic guitar’ and ‘Finger Style’ are both magazines that teach different aged target audiences, mostly males, how to use the guitar and how it works.





MusicMags does not only publish guitar magazines from companies, it also includes magazines that specify in Keyboards, Strings, Drums and DJ artists so different aged audiences can relate to the music magazine because it’s within their interest. With each magazine that is published the company makes money from different audiences because they focus on different areas of music, this magazine company distributes many sorts of ‘mags’ specialized on all different sections and genres of music so it gives their audience a wide range of choices to chose from.



This company does not have any other business interests, it focuses all on music and publishing what companies produce for the in a magazine form.

I think that this Publishing House Company would publish my rap hip-hop magazine because it’s an all rounder music mag company which doesn’t specify on only one genre or type of adding my own music magazine could give the company some inspiration and an example of what else could be published from them and bring in several customers. Having a hip hop inspired magazine brought to the publishing house could hopefully start an even wider range of genres to be looked at by targeted audiences.